Dear Writers, Please Fail to Succeed

I’ve been a little focused on failure as the path to success lately. I think it is because my daughter is graduating from college and my son is graduating from high school, both in the same year, and both are sharply focused on what to do next. They are hyper-focused on the need to succeed, and I am spending more and more time reassuring them that there is more than one path to success, more than one definition of success, more than one way to measure success.

Allow me to meander a bit. We’ll focus on writing in a moment.

My daughter is a talented singer. She attended Ithaca College for vocal performance. That college is no joke for vocalists. Throughout high school, she experienced measurable success, though she tried to achieve more. As a college senior, though, she had a tough time with graduate school auditions and didn’t gain admission to the schools she wanted – she saw this as failure. My son is an actor. He attends a performing arts high school, he has been in more plays and musicals -both amateur and professional- than will fit on a resume. He was invited to audition for some of the top college conservatory programs on the east coast, only to be turned down time after time. He, like his sister, saw this as failure. My heart broke for both of them, like any mother’s would. They work so hard. They are so well-trained and educated. What happened? There is no simple answer. But instead of looking backward, the only way to look is ahead. What comes next? A plan to succeed. How to turn those downturns into something valuable.

Both kids now have separate paths ahead. My daughter is focused on a year of training and working with vocal students, looking into vocal health and perhaps a conducting MFA in another year. My son accepted an offer from a great college in New York not for theatre, but for film. Once he shifted his view, a whole new picture emerged. Actors are in movies, after all.

So on to writing…

I’ve written plenty of documentation that misses the mark. I have to go back to it and rethink, rework the process until it hits. I read the work of Nobel Prize winners Daniel Kahneman and Amos Tversky, who articulated how important it is to feel insecure, to lose, to get things wrong. (I am far oversimplifying this but the gist is – you must fail.)

As people, to succeed, we have to embrace failure in order to succeed. Tech giant Jack Ma spoke at the World Economic Forum in 2018 about his failure when he applied for a job at KFC. 24 people applied for positions, 23 people were hired. He was not one. He applied to Harvard 10 times. He was not accepted. 10 times! Talk about really wanting something!  Failure hurts, indeed, but we learn from it. It’s normal and maybe we should see it as a little less detrimental and harmful if we can start to view it as part of our growth. (I still doubt that I would apply ten times, but…)

I recently read H. Jon Benjamin’s “Failure is an Option” while on a road trip. Seriously funny stuff, that book. Part memoir, part joke, the whole book had me in stitches. If the guy who blends Archer and Bob’s Burgers and landed in a big pot of wealthy can’t talk to you about failing, who else can? And he can write, too! As a writer, I respect that. I brought his thinking to my writing, and to my workplace. He may not be drafting technical manuals, but the point is still the same. You can reinvent text, yourself, your path, and your work. Failure IS an option. Just don’t flog yourself over it. Don’t make it a habit, unless you are a comedian, and then if you are, write a book about it and cash in on the whole life experience.

Henry Ford is thought to have said “failure is the opportunity to begin again, more intelligently.” And I’ve read that it took Dyson vacuums 5,127 prototypes in order to arrive at that amazing, ultra-successful 5,128th model that we are willing to pay a handsome fee for – all to have a great experience.

Workplaces that penalize failure wind up with low-talent, low-energy responsibility-shirkers. In technical writing, and in any kind of writing, it is taking a risk, being willing to innovate and develop new methods, new approaches, and new techniques that blazes a new path to truly dynamic customer experiences.

Our work is integral to our lives. Our successes are integral to our work. What we do defines who we are, whether that is our job, our home life, our sports or our pastimes. When there is opportunity in decision-making, there is risk and there is reward (unless there isn’t).

So, dear writers, break out the pen, not the safe pencil with the eraser, and make yourself uncomfortable. Mess it up. Then fix it. Then learn from it. Fail…to succeed.

Let’s Talk About Creativity

 

It is an almost universal refrain

when I tell someone that I am a “Technical Writer for a Software Company.”

“Oh, so not exactly exciting work, huh?”

“That would bore me to tears.”

“I couldn’t stand that kind of mundane work.”

To which I roll my eyes with boredom. Come up with something better, people. Do you really think I voluntarily spend my days sweeping cobwebs from my brain? Do you think it is fair game to insult my vocation simply because you are not bright enough to comprehend what I do?

Apparently, yes.

I’ll correct the record. What I do, while at times highly technical, is also quite creative and enjoyable. And highly technical does not cancel out creative and enjoyable, by the way. I spend my days problem solving and inventing solutions to problems that make users’ lives easier, that attack pain points and smooth out issues. It’s pretty cool.

But I get it. If you are not the sort of person who smiles when reading about coding syntax, then working in software documentation seems drab. (The funny thing is, a technical writer is a veritable savior when you can’t figure out how to install your new printer or why the WiFi isn’t working, amirite?)

The truth is, many of us could benefit from greater creativity in the workplace, not just those of us in technical fields. Most of us thrive if given some measure of creativity, even those who do not define themselves as ‘creatives.’ (Just for the record, I do, in fact, label myself as a creative person, and find outlets for just those tendencies both at work and in my personal life. I recommend it!)

Companies who hope to get the most innovative ideas from their workforce are wise to consider ways to encourage creative productivity in the office. I’ve got a few ideas I’d like to share. We use these on my team, and if you try some (or all – go for it) let me know what works, and add a few more to the tab.

  1. Support risk-taking. Cultivate a culture where risk-taking is just fine. I’m not talking about dangerous risks, but rather innovation risks. Try out a new project, allow for innovation time. At my company, we have periodic “innovation sprints” and “hackathons” to encourage new ideas and projects. Some of the fruit of these sessions have proven wildly successful, and some…have not. The best part is that both results are okay.
  2. Offer flexibility in how to do the work. A really cool thing is when you let your workforce test out ways to do things. While Sharon might do everything by the book and find that to be a super-effective way to get to the finish line, Roger might discover a nifty way to hack that project and the next thing you know, not following protocol will become the new protocol because Roger can show that the new way is a great way. Part of this can be offering a better work-life balance, like maybe Roger really can work better at 5AM than 9AM, and he is super productive then, so in-office time is not a priority, or perhaps Roger is really great at coming up with ideas that he jots down in a notebook first, even though typical company policy is to use only email. Get Roger an Evernote smart notebook, and you are on your way to big ideas!
  3. Think about communal space for idea sharing, even if it is offsite. Recently, my team of tech writers and I learned that our local coffee shop was hosting a 3PM “happy hour” and we decided to take a team meeting at that shop. Best. Idea. Ever. We met for an hour over hot java and solved some documentation issues that we’d not been able to solve at our own desks just by moving our thinking to a new location for an hour. And as a bonus, we all had some delicious coffee and a location break! It isn’t always necessary to move spots, and this time the company didn’t even pay for our meeting. We just had to jog our brains a little bit.
  4. Have fun. It is difficult sometimes to forge a genuine camaraderie, but it is also necessary. Break down silos and make an effort to not just be colleagues, but to be collegial. Creating a convivial mood by generating laughter, enjoying the office, and promoting a fun space generates creativity. Spin up a slack channel where everyone can post pictures of their pets, and pets only. If someone on the team doesn’t have a pet, find a workaround, like an animated pet – (come on, this is a creativity post!) Let inspiration flow freely in channels of communication.
  5. Focus on moving the ball forward in a way that everyone will succeed. Look, I work in technical communication and still the thing I want most is to be successful while I enjoy my work. Understanding that success might not always be money, but might be getting out of the office to enjoy sunshine at lunch time, or it might be the trust to work on a new project, or it might be an office space with better light – any of these are indeed ways to foster my creativity and make my workplace more enjoyable and my work product higher-level.

What’s the upshot of that for my company?

Happier customers, greater return on that investment, better work and for them – a bigger bottom line.

I don’t try very hard to correct people who think my job is boring and don’t understand it. I merely tell them, “Actually, technical writing is pretty cool. Your debit card works because I understand the code behind it and write the installation manual, so I bet you are pretty glad I do my job, right?”

They typically shrug and laugh, which is good enough for me. Little do they know, I have a lot of fun thinking of synonyms for a good part of the day, I create animated installation videos, I write VUI, and I spend a good deal of time daydreaming about the best, most innovative ways to make life easy. All because creativity in the workplace is important to me – so let me know if you can make it important in your tech writing space, too.